Australia, the land of long, hot summers. A country where refreshment is a way of life. A country where health and wellness has long been “mainstream”. So, what’s the next fad in the beverage space you ask? No, it’s not another Kombucha!
It’s Yerba Maté – A South American green tea that is naturally high in caffeine, antioxidants, vitamins and minerals that is famous for delivering energy without the jittery buzz normally associated with caffeine.
Famous for giving longevity and a cleaner type of energy it’s this type of popularity that if executed well would suit the Australian consumer and their unwavering desire for something new that’s healthy and above all, functional.
It’s in the “serving suggestion” where the opportunity exists. Due to its flavour profile its very versatile. You can add herbs, fruits and numerous flavours.
For more information or to request a sample flick them an email – firstname.lastname@example.org