The Rainforest Alliance

The Rainforest Alliance seal promotes collective action for people and nature. It amplifies and reinforces the beneficial impacts of responsible choices, from farms and forests all the way to the supermarket check-out. The seal allows you to recognize and choose products that contribute toward a better future for people and planet.

When you see our little frog seal on a product, you’re probably aware that it signifies something positive. But have you ever wanted to know more about what’s behind the seal—and exactly how choosing a product bearing the Rainforest Alliance Certified seal helps people and nature thrive in harmony?

Selection of products with the legacy Rainforest Alliance seal

The Rainforest Alliance Certification Program

The seal means that the certified product or ingredient was produced using methods that support the three pillars of sustainability: social, economic, and environmental. Independent, third-party auditors—critical to the integrity of any certification program—evaluate farmers against requirements in all three areas before awarding or renewing certification. Our data-informed certification programs emphasize a commitment to continuous improvement, sustainability training, and clear benefits for farmers.

Farmers are trained to use technology to monitor and implement good agricultural practices.

Our standards focus on the following themes:

  • Forests: These ecological powerhouses are critical to the survival of every living thing on Earth. Our training and certification programs promote best practices for protecting standing forests, preventing the expansion of cropland into forests; fostering the health of trees, soils, and waterways; and protecting native forests.
  • Climate: Standing forests are a powerful natural climate solution. Our certification programs promote responsible land management methods that increase carbon storage while avoiding deforestation, which fuels greenhouse gas emissions. The climate-smart practices embedded in our agricultural training and certification programs help farmers to build resilience to droughts, flooding, and erosion.
  • Human Rights: Certification advances the rights of rural people. Although no certification program can provide a guarantee against human rights abuses, our standard and assurance systems provide robust strategies for assessing and addressing child labor, forced labor, poor working conditions, low wages, gender inequality, and the violation of Indigenous land rights. Independent studies demonstrate that workers on certified farms are more likely to have better working conditions, personal protective gear, and labor protections.
  • Livelihoods: Our approach is based on the understanding that ecosystem health and the economic stability of rural communities are mutually dependent. Improving sustainable livelihood opportunities for smallholder farmers and forest communities is the most effective way to lift rural people out of poverty, and certification has proven to bring measurable financial benefits to farmers and forest communities around the world.

Why the frog?

Frogs are what scientists call bioindicators—meaning that a healthy population of frogs indicates a healthy environment (the reverse is also true). The Rainforest Alliance chose the red-eyed tree frog as its mascot more than thirty years ago, as this bright-eyed amphibian is commonly found in the neotropics, where our founders first started working to protect tropical rainforests. Since then, our frog seal has become an international symbol of sustainability.


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